Project Timeline
Client: Sri Lanka Police
Role: UX/UI Designer
Duration: 4 weeks
Tools Used: Figma, Illustrator
Project Overview
The Sri Lanka Police eTraffic app redesign is a citizen centered digital solution aimed at improving road safety and strengthening the connection between the public and law enforcement. The new design introduces a modern, intuitive interface that allows users to report road incidents, access safety resources, and engage with real-time traffic updates.
Current Problem Statement
The Challenge
The previous version of the eTraffic app suffered from multiple critical usability issues that significantly impacted user adoption and engagement
❌ Unintuitive Navigation | Users struggled to find features |
❌ Poor Visual Hierarchy | Key actions were buried |
❌ Limited Features | No education or engagement tools |
❌ No Feedback Loop | Users never saw report outcomes |
❌ Trust Deficit | Low confidence in system |
User Journey - Before Redesign
Design Process
User Research
Survey Insights (150 Respondents)
Demographics
Age Range: 18-55 years old
Location: Colombo, Kegalle, Galle, Kurunagala
Driving Experience: 0-25 years
Question | Response |
|---|---|
Have you used the current eTraffic app? | Yes: 23% / No: 77% |
Would you report traffic violations? | Definitely: 45% / Maybe: 38% / No: 17% |
What stops you from reporting? | Complexity: 42% / Privacy: 31% / Distrust: 27% |
Preferred way to access traffic laws? | Mobile App: 67% / Website: 21% / Other: 12% |
Need for emergency contacts in app? | Essential: 89% / Nice to have: 9% / Unnecessary: 2% |
User Interviews (12 Participants)
Interview Structure
Duration: 10-25 minutes each
Format: Semi structured interviews
Recording: Audio with consent
Key Interview Quotes
"I've witnessed so many accidents but never knew there was an app to report them. If it was simple, I'd definitely use it."
"The current app feels like it was made in 2010. I want something modern that I can trust."
"As a police officer, I can tell you we rarely get reports through the app. Citizens don't know how to use it."
"I need quick access to emergency numbers. During an accident, every second counts."
Research Findings
USABILITY ISSUES | TRUST & FEEDBACK | FEATURE GAPS | ACCESSIBILITY NEEDS |
|---|---|---|---|
Complex navigation | No status updates | No complaint tracking after submission | Language options |
Hidden features | Distrust in outcomes | No safety education | Font size options |
Poor icons | No proof of action taken | No traffic updates | Limited platform availability |
Slow loading | Unclear privacy policy | No emergency contacts | Color contrast issues |
Competitor Analysis
Feature / Method | Traditional Method (Calling 119) | Social Media (Facebook Groups) | eTraffic App |
|---|---|---|---|
Speed of Reporting | Slow (Wait times) | Fast (Upload photo) | Instant (3-Tap Report) |
Evidence Quality | Low (Verbal only) | High (Visual) | High (Geo-tagged Video/Photo) |
Privacy | High | Low (Public exposure) | High |
Feedback Loop | None | Public Comments (Noise) | Real time Status Tracking |
Official Action | Yes | No (Informal) | Yes (Direct Police Integration) |
User Personas
Key Areas of Focus for Enhancement
Streamlined Onboarding | One-tap Incident Capture | Emergency Quick Access |
Real-time Notifications | Community Dashboard | Safety Tips & Stories |
User Testing
Task Description | Success Criteria |
|---|---|
Complete onboarding | < 2 minutes |
Report a traffic incident | < 1 minute |
Find emergency contacts | < 15 seconds |
Look up speed limit laws | < 30 seconds |
Check report status | < 20 seconds |
Watch a safety video | < 30 seconds |
View achievement badges | < 15 seconds |
Key Improvements Based on Testing
Issue Found | Change Made |
|---|---|
Users missed the capture button initially | Added tooltip in onboarding |
Law search was confusing | Added category tabs |
Some icons weren't intuitive | Added text labels |
Loading states unclear | Added skeleton loaders |
Final Design
EeTraffic App Redesign
Enhancing User Experience for the eTraffic Mobile Application UX Case Study
Client:
Srilanka Police
Date:
January 12, 2025
Type:
Mobile App
Role:
UI/UX Designer
